Japan Beauty Salon
SG ACADEMY | STUDIO GEZELLIG
Learn the craft.
Bring it to your salon.
PMU & Japanese Lash Lift Training in The Hague
WULOP JAPAN 2026 Areola Champion
Japan National Representative at the World Championship
11 years as a nurse × 6 years in PMU × over 2,000 treatments
Course fees, dates and the full curriculum will be sent to you by email immediately after registration.
You can register free of charge using the form at the bottom of this page.

Your Educator
Asae Shirai | PMU Artist / Educator / Salon Founder
Asae worked for 11 years as a nurse at a Japanese university hospital, in fields including cancer treatment and heart transplantation. She then moved into permanent makeup at an aesthetic clinic, where she also trained junior practitioners. In 2022 she moved to the Netherlands, and in 2023 she opened Studio Gezellig in The Hague.
In July 2026 she won the Areola category at WULOP JAPAN 2026 in Osaka, and went on to represent Japan at the world championship, which brings together more than 50 countries and regions.
Today, Studio Gezellig welcomes more than 100 clients every month. Through our courses, Asae shares everything she has built in both medical and beauty settings: technique, client care and salon management.
· WULOP JAPAN 2026 Areola Champion
· Japan National Representative at the World Championship
· 11 years of medical experience as a nurse
· 6 years in PMU / over 2,000 treatments
· More than 100 clients per month


Why I Do Permanent Makeup
When I worked as a nurse, a patient who had lost her hair, brows and lashes during chemotherapy once said to me, “When you are ill, everyone ends up with the same face.” Another patient, who had lost her areola, told me it felt as though she had lost a part of herself.
Caring for a person’s changed appearance can be just as important as treating the illness itself, because it helps people continue to live as themselves. That belief is where my work began.
When I moved to the Netherlands and could no longer work as a nurse, I decided: “If I can’t work in a hospital, I will find what I can do outside of one.” That is how I chose the path of permanent makeup.
What I Value
Offering only what I truly believe in
I never perform a treatment just for appearances. I only offer what I genuinely believe is right for each client, and I take full responsibility for it.
Beauty that lasts for years, not just for the day
Permanent makeup stays with you for a long time. I think beyond the result on the day, imagining the colour and shape two months, six months and several years later, and aim for results that blend naturally over time.
Protecting the health of the skin
I care about the long-term health of the skin, not just the immediate result. Drawing on my nursing background, safety always comes first.
What I Value in Teaching
Safety before technique
We begin with what I learned in medical practice: hygiene, contraindications and how to think about risk. Working safely is the foundation for everything else.
Becoming a practitioner clients trust
Technique alone is not enough to keep clients coming back. You will learn how to become a trusted practitioner, including consultation, clear explanations and aftercare follow-up.
Personal attention to your hands
In small groups, the educator checks your design, technique and habits directly, and gives you specific points for improvement.
We stay with you after the course
For three months after the course, we answer your questions and review your work from photos. The real start begins when you return to your salon.
Our Courses
Each PMU course runs over two days, combining theory, practice on artificial skin and supervised model work. Courses are available in English or Japanese.
01 | POWDER BROWS
A foundation course in machine brows, aiming for natural shading and a soft finish. You will learn brow design tailored to skin condition, bone structure and client wishes, along with even pixelation and soft gradients.
02 | LIP BLUSH
A course focused on natural colour and delicate pigment placement, learning to read lip shape, asymmetry and undertones. It covers colour theory, pigment selection and neutralisation.
03 | LASH ENHANCEMENT
A course in fine lash-line work that naturally defines the lash line. With an emphasis on safety and precision, you progress step by step from the basics. (Winged and shaded eyeliner are not included.)
04 | JAPANESE LASH LIFT
Learn the careful Japanese technique that works for many eye types, including short lashes and hooded lids, together with an efficient salon workflow that completes a lift in about one hour. Choose between Basic for beginners and Masterclass for experienced artists.
TREATMENT EXAMPLES · TAP A PHOTO TO VIEW IT ON INSTAGRAM
What You Will Learn
· Skin structure, pigment retention and the healing process
· Contraindications, safety, hygiene and set-up
· Consultation and managing client expectations
· Facial balance, design mapping and asymmetry
· Pigment selection and how colours change over time
· Machine, needle, pressure, speed and depth basics
· Practice on artificial skin and supervised model work
· Evaluating results and explaining aftercare
· Taking proper before-and-after photos
The Two-Day Programme
DAY 01 | Theory and core technique
Theory, design, machine handling and practice on artificial skin
DAY 02 | Model practice
Model treatment, photography, aftercare and review
Three months after the course
Answers to your questions and feedback on your work
This Course Is for You If
· You are new to PMU and want to learn safely from the basics
· You want hands-on model experience, not just theory
· You want to learn consultation and salon work alongside technique
· You already work in beauty and are considering adding a new service
How to Join
1. Register free of charge using the form below
2. You will immediately receive an email with fees, dates, location and the full curriculum
3. Contact us via WhatsApp or email with any questions
4. Secure your place by paying the deposit
5. Join the course
Frequently Asked Questions
Can I join as a complete beginner?
Yes. These are foundation courses designed with beginners in mind. Please let us know about your experience and goals in advance.
Can I start treating clients straight after the course?
The course gives you the opportunity to practise the technique, but it does not guarantee that you will be able to work independently and safely, or that you will obtain the required permits. Before starting your own practice, please check requirements such as GGD registration separately.
Do I need a model?
Yes, the course includes model practice. Please contact us in advance to discuss whether you will bring your own model or would like SG Academy to arrange one.
Which languages are the courses taught in?
Courses are available in English or Japanese.
Receive the Course Information (Free)
Fees, dates, location and the full curriculum will be sent to you by email immediately after registration.
Registered members will also receive the latest SG Academy newsletter, including new dates, early-bird offers and blog updates.



